UmGarnen
Visual Identity, Booklet & social media content
2025-2026
UmGarnen, Bremen DE
Concept & Workshop Facilitation:Malen Rodríguez Pajaro
Design & Photo Editing
Stephanie Faria
Projektleitung:
Claudia A. Cruz and HydraKultur e.V.
UmGarnen is a seasonal street art project created by the cuban artist Malen Rodriguez Pájaro where participants work together to create crocheted pieces that are subsequently used in public interventions. I joined the project in 2025 as a workshop assistant and graphic designer. I had the pleasure to create a visual language for the project following its main objective of brightening up shared spaces with color and craftsmanship.
In order to follow the Craftivism aspect of the project, it was only natural that the logo should feature crocheted typography. The letters, crocheted by Malen, were scanned in a high resolution, so all the rich textures created by hand with thread and loops, could still be present in the logo.
Logo Variations
Additional material
Documentation booklet
Ein Projekt von
Kooperationspartnern:
Stadtteilmanagement Kattenturm
Ortsamt Obervieland
upsign – Frauenprojekt
Haus der Familie Obervieland
HYDRA Textil Werkstatt
NETZwerk für Frauen
FREI RAUM FrauenKreativLabor
Projektleitung:
Claudia A. Cruz
Konzept& Workshopleitung:
Malen Rodríguez Pajaro
Assistenz:
Stephanie Faria
Text:
Claudia A. Cruz
Annette Felgenhauer
Malen Rodríguez Pajaro
Gestaltung
& Bildredaktion:
Stephanie Faria
Fotografie:
Claudia A. Cruz
Yago Ballarini
Stephanie Faria
Malen Rodríguez Pajaro
Stadtteilmanagement Kattenturm
Ortsamt Obervieland
upsign – Frauenprojekt
Haus der Familie Obervieland
HYDRA Textil Werkstatt
NETZwerk für Frauen
FREI RAUM FrauenKreativLabor
Projektleitung:
Claudia A. Cruz
Konzept& Workshopleitung:
Malen Rodríguez Pajaro
Assistenz:
Stephanie Faria
Text:
Claudia A. Cruz
Annette Felgenhauer
Malen Rodríguez Pajaro
Gestaltung
& Bildredaktion:
Stephanie Faria
Fotografie:
Claudia A. Cruz
Yago Ballarini
Stephanie Faria
Malen Rodríguez Pajaro
Förderer